Kaplan & Associates

Business Description

Established in 1993, Kaplan & Associates provides qualitative market research and marketing consulting to Fortune 500 firms as well as small and medium-sized businesses, offering results-oriented research and strategic recommendations. We also work with start-ups to help them size and segment markets. Kaplan & Associates helps clients determine what the future business environment looks like and identifies what clients can achieve and what they should avoid. We offer services in the United States and Canada, as well as Europe. Kaplan & Associates provides: * competitive analysis * market segmentation * vertical market research * customer satisfaction surveys * product introduction research * market sizing We also can provide collateral such as white papers and case studies.

Frequently Asked Questions

• What type of services do you provide? What are your specialities?
  Kaplan & Associates offers qualitative research including telephone surveys, Internet surveys, and e-mail surveys. We specialize in high-tech industries.
• How do you charge for your services?
  Fees are based on the type of project - some are hourly, some have a fixed project fee.
• What makes you qualified to do market research? What is your experience?
  I have 20 years of experience, an MBA, and work with many Fortune 500 companies.
• Why should I choose you for my market research needs?
  I treat each client as a unique project. Many market research firms use templates and try to fit customers into that template, even when the fit is not to the benefit of the client.

Work Samples