Mulberry Street Market Intelligence

Business Description

Mulberry Street provides comprehensive public relations, marketing, and market research services to established businesses, non-profit organizations and compelling start-ups. We uniquely provide our clients consistency in their communications across all channels, better brand control, faster growth of their brand value, and better return-on-investment overall than can be achieved through a single-service firm.

Our integrated approach to marketing and PR provides our clients access to seasoned professionals in strategic marketing, public relations, media relations, multi-media design, business consulting, and a full range of market research services including project design, intelligence-gathering, data analysis and reporting, and subsequent business planning.

Contact us today to see our impressive portfolio of commercial art and case studies, or to learn more about our highly-effective strategic marketing & public relations planning and research services.

Our services include:

Marketing
- Strategic planning across all marketing channels
- Web site consultation, development, SEO and online marketing
- Branding strategies
- Logo development and graphic design
- Advertising concepts and design
- Media buys and ad placement services
- Sales strategy development
- Business consulting and planning

Public Relations
- Strategic PR planning
- Key message creation
- Editorial placement services
- Speaker placement services
- Industry analyst relations
- Event planning and support
- Press kit development

Market Research
- Awareness, satisfaction, and retention measurement
- Brand, company, and product loyalty
- Purchase decision drivers
- Audience segmentation and how it affects your business
- Market opportunity and more

Frequently Asked Questions

Copy Writing/Editing

What services do you provide? What are your specialities?
What are your qualifications? What professional certifications do you have?
How do you charge for your services?
What is your typical turnaround time?

Public Relations Firms

What services do you provide? What are your specialities?
What are your qualifications and experience?
How do you charge for your services?
Why should we use you for our PR needs?

Market Research

What type of services do you provide? What are your specialities?
How do you charge for your services?
What makes you qualified to do market research? What is your experience?
Why should I choose you for my market research needs?

Marketing Firms

What type of advertising do you specialize in?
How long have you been in business?
Who are some of your past and current clients?
Why should we select you as our advertising form?

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• What services do you provide? What are your specialities?
  News release services, speeches, business correspondence, internal and external company communications, marketing collateral, web site content, executive profiles, articles, and creative pieces.
• What are your qualifications? What professional certifications do you have?
  Our writers include a published author, a former newspaper editor with a degree in journalism, a Harvard business school graduate, and actively-published journalists. We also have a humor writer and columnist on staff who spent eight years writing for the Jay Leno show.
• How do you charge for your services?
  We can quote a project rate, based on the length and complexity of the piece and the amount of research required, if any. We can bill hourly as an alternative.
• What is your typical turnaround time?
  We can turn around a short project in as little as 2 - 3 days. Generally, most projects start at around 6 weeks, which gives us ample time to get to know your business, your style, and your audience so that we can write most effectively.
• What services do you provide? What are your specialities?
  We specialize in developing custom communications programs competitively position your company and deposition your competitors. Our PR services include: - Strategic planning - Brand & core message development - Media & industry analyst relations - Strategic positioning of company news - Writing services - Expert positioning strategies (through media, speaking engagements, - more -
• What are your qualifications and experience?
  We have experience launching PR initiatives for unknown start-ups with an established customer base; we've positioned companies for sale, acquisition, or IPO; we're experienced in crisis communications; we work with public and private companies, and have served industry leaders such as Oracle Corporation, Toyota Financial Services, Bostitch, Microsoft, and others.
• How do you charge for your services?
  We can work on a project basis or on a semi-monthly or annual contract, with a set level of service hours per month.
• Why should we use you for our PR needs?
  Mulberry Street was founded to help business owners be financially and reputationally successful doing what they're passionate about. We have the knowledge and expertise to guide your company's PR strategy, position you as a market leader, and we approach every client account with the passion of a business owner.
• What type of services do you provide? What are your specialities?
  Our research studies and analysis give you the ability to increase sales, improve perceptions, and develop retention programs to increase and reward brand loyalty. Our process includes: Understanding your business; Designing the research & analytics; Designing qualitative and quantitative instruments; Programming, recruiting, piloting, slow-start, full-fielding; Analytics, reporting & presentation
• How do you charge for your services?
  Our market research services are generally billed under a project price, but we sometimes charge time and materials.
• What makes you qualified to do market research? What is your experience?
  Our research directors each have over 15 years experience providing critical market intelligence-gathering and analysis for some of the best known names in technology, software, consumer goods, wireless, finance, entertainment and education, as well as many others. Most of our staff have worked on both the client and the vendor side, so have a unique understanding of the problems businesses face.
• Why should I choose you for my market research needs?
  In addition to designing and implementing essential customer intelligence-gathering programs, we provide in-depth analysis and recommendations and help you to design solid business initiatives to help your company grow. Much more than just a marketing firm, our clients rely on Mulberry Street to provide mission-critical business consulting that helps them become more stable and profitable.
• What type of advertising do you specialize in?
  We specialize in integrating every piece of information about your company that affects your customers' perceptions about you. From editorial coverage to print, radio, TV, and billboard advertising, search engine optimization and online adversiting, to blogs, and gossip around the water-cooler, Mulberry Street seeks to help you shape your image to attract the customers you want most.
• How long have you been in business?
  Seven years.
• Who are some of your past and current clients?
  Microsoft, T-Mobile, Stanley-Bostitch, Oracle Corporation, Mid-State Bank of California, Bank of America, Toyota Finacial Services, Hewlett Foundation-funded Monterey Institute for Technology and Education, Travis Larson Band, The Job Journey, OliVaylle Estate, MidTown Technologies, Scher Investment Group, I Drive Safely, and many others.
• Why should we select you as our advertising form?
  If you are interested in doing more than merely advertising your products or services, but you want to wisely invest in your company's image, we'd love to talk with you!

Work Samples